William Painter is a premium sunglasses brand.

The company offers a suite of men's sunglasses, each with its own distinct style and story. William Painter sought brief product descriptions that would elevate the value of each pair of sunglasses while making a connection to the brand identity.

We crafted unique product descriptions for the core set of men's premium sunglasses, such as: "Serving as an ode to the extraordinary, The Empires are relentless in their pursuit of sophistication that never goes out of style. This pair of sunglasses connects robust frames through a subtle yet distinct bridge." - The Empire Sunglasses by William Painter

We knew the key to this project was gaining a deep understanding of the William Painter brand. By doing so, we would be able to use the brand voice as we crafted product descriptions. Though each product description was entirely unique, collectively, they spoke to the company's personality-adventurous, sophisticated, and carefree.

Our main goal? Explore the powerful connection between brand and buyer.