The DIY musicians are looking to work with brands that understand the challenges that come with not being apart of a big record label with an abundance of resources. With that in mind, we created a rugged logo that set out to appeal to these musicians. We implemented a van on top of the brand's name to showcase the carrying and helpful nature of TourPort.
Our main goal? To appeal to musicians who are used to doing everything themselves. TourPort needed to fit in and showcase their own DIY history and appeal.