Timestar is a financial resources company serving individuals, entrepreneurs, and business owners. The company offers education, guidance, and consultancy in the areas of credit, business building, and more.

Timestar wanted an explainer video that would resonate with entrepreneurs and small business owners who need help launching or growing their businesses.

Through a dedicated script for voiceover and illustration, we gave Timestar a blueprint for a video that would showcase their unique selling points while establishing a relationship with every viewer.

In order to attract this target audience, two core goals needed to be achieved. First, the brand must establish its credibility. Second, the brand must be able to make the audience feel like the brand understands their unique challenges as entrepreneurs.

Through our script, we snatched attention by painting a clear picture of the ideal outcome, then achieving both objectives noted above.

Our main goal? Make sure the message hits home.