Ready Rest creates a shotgun stock rest designed to deliver a better experience for hunters and shooters.

The company sought a microsite that would convert visitors into buyers.

We created a website that spoke in language that resonates with the target audience from the moment they arrive. That's why visitors are greeted with the tagline, "Break More Clays. Bag More Birds." The website introduces the product, concisely explains how it benefits the audience, and guides the visitor toward the purchase.

For this type of product-audience combination, we knew that the end goal was the only thing that truly mattered. Yes, the product can help with stamina and preserve aim, but we had limited time and space to capture the attention of the visiting audience. So, we had to boil it down into a headline that speaks directly to the audience's need to perform at its peak.

Our main goal? Capture attention at first glance.