Projex is a leading interior & exterior designer and landscaping services provider across the UAE. They deliver a mixture of design, construction, architecture, and other similar offerings.

Projex sought website copy that could put a story behind their creations. From beautiful buildings to artistically designed backyards, they could show images and videos. What they needed was messaging that set them apart from the competition and created an emotional response from the audience.

Through research, planning, and copywriting, we delivered website messaging that complemented the grandeur of what Projex was delivering for its clientele.

The challenge of creating website copy for a construction company was a particularly intriguing one. How do you make construction services sexy? How do you weave a story through such dense material? By turning broad, complex topics into concise, impactful stories anyone can understand.

Our main goal? Make the complex simple.