Orlando City Soccer Club is a professional soccer club that competes in the Eastern Conference in Major League Soccer (MLS). They're based out of Orlando, Florida, and joined the MLS as the 21st franchise in 2015.

Orlando City wanted daily articles for their content blog. They wanted articles that broke down the walls between the dressing room and the fans.

With the goal to make the fans feel a large part of the club, we crafted articles that spanned anywhere from the players' personal lives to soccer strategy to echoing interviews with the fans.

From the get-go, we understood the importance of bringing the fans as close to the club as possible. We interviewed players, coaches, and fans to produce engaging content that helped bring the club and the fans closer.

Our main goal? To accentuate the Club's supporter-facing priorities with our content, and give the fans something they felt they could be a part of.