J Howard Guitar Kits is a guitar company based out of Orlando, Florida. Their goal is to provide Everything You Need to Build Your Dream Guitar. They offer full custom guitar builds, guitar kits, and parts.

J Howard Guitar Kits asked for a simple, all-inclusive package that directs the user through a seamless purchase process. They wanted marketing that was both informative and enticing.

We first delivered a logo that displayed the simplicity of J Howard Guitar Kits' products. We then crafted website and social media copy with high-converting SEO at the forefront.

We then built a website around the copy to display the different products on offer. Once we launched their website and social media channels, we pinpointed the marketing avenues with the highest success rate, and started driving sales and growing their brand.

The marketing plan is social media heavy with a lot of content marketing, including "how-to" videos and helpful tips.

Who is the perfect customer for a company that crafts unique, DIY guitar kits? What sort of branding and messaging would appeal to this customer? And finally, which social media channels would we find this customer in?

We kept the website copy minimal to cater to the real selling point: the guitars. The design was built around showcasing their unique guitars, with the best-selling guitars at the forefront. We also added a custom order feature which has been more popular and profitable than they initially expected.

Our main goal? To build a self-sustaining community around the brand with the goal to harness the power of word-of-mouth marketing and push the brand to become a strong voice in this niche industry.