Hi Homes is a property specialist brand in Marbella, Spain. Through its vast network of agents and listings, Hi Homes connects homebuyers with their ideal second homes on the Costa del Sol.

Hi Homes has always been equipped with access to the most attractive properties, a network of agents, and the ability to make the sale...after getting the client on the phone. The problem this brand needed resolved was their struggle to get their leads to pick up the phone and call. That's where we came in...

We started by gaining a deep understanding of the Hi Homes brand and the unique characteristics of real estate in the Spanish market. We then crafted a unique email sequence designed to guide new subscribers from the first point of contact to that all-important phone call.

Through a variety of email styles and strategies, we handed Hi Homes an automated way to turn leads into clients.

The core objective of our email series was to make a connection between brand and individual. We didn't want to simply introduce a brand and its features. We needed to give that brand a personality; to exude expertise, friendliness, and the brand's accommodating nature.

Our main goal? Conjure a connection built on trust and empathy.