FamSnack is a health food and beverage eCommerce brand that delivers healthy snacks to the consumer's home.

FamSnack noticed there wasn't a great option for finding healthy snacks-especially for those with dietary restrictions-in a convenient manner. They sought to launch a new brand to fill this gap in the market. To do so, they needed branding and a website that would resonate with their target audience.

We started with branding, crafting a name and tagline that would establish an immediate connection with the target audience. "FamSnack" is both memorable and indicative of what the company does-provide snacks for the whole family.

We then crafted a website that's attractive, easy to navigate, and optimized for both SEO and the consumer experience.

You have seconds to snare the attention of the average visitor, so the headline would play a critical role. In a seven-word tagline-"Delivering Healthy Living to Your Living Room"-we conveyed the idea that the brand is healthy, for the entire family, and conveniently arrives at your home.

The consumer experience was at the heart of our website copywriting and wireframing. Through messaging, we created a first impression that instantly established the unique benefits of the brand.

Our main goal? Make the headline count.