Battery Guyz takes a unique approach to batteries. They recondition used batteries, meaning they can sell batteries at a significant discount while saving themselves and the consumer money.

They wanted a website that would showcase their unique selling point, convince the visitor of the quality of their used batteries, and build credibility.

We crafted custom website copy designed to elevate the perception of Batter Guyz, its process, and its products. We leveraged the company's association with Shark Tank to build credibility while simultaneously persuading the visitor that purchasing a Batter Guyz reconditioned battery isn't just a good choice-it's the obvious choice.

Our biggest challenge was overcoming the negative connotation naturally associated with "used batteries." How could we convince the audience that Battery Guyz batteries were safe, reliable, and the best possible option?

We had to thrust as many benefits as possible in front of the audience in a concise, attractive manner. So, highlighted how these batteries would save the audience money, perform just as well, and provide peace of mind as an environmentally-friendly option.

And of course, we instantly established credibility by showcasing the product's appearance on Shark Tank.